About us
About us
hina is a makeup brand that combines design, functionality, convenience, and trends. We offer a lineup that thrills and inspires everyone who uses cosmetics.
Developed and manufactured by the world's largest cosmetics manufacturing company
We have partnered with the world's largest cosmetics manufacturing company, which owns the world's largest technology and filling technology, to provide products with a high level of quality, design, and all other aspects.
We develop our products based on our policy of "not selling a product until it is truly good" through repeated sample revisions, monitoring surveys, and ingredient testing.
We do not stick to trendy or new ingredients, but rather place importance on "Is it really good?", "Is it actually difficult to use?", and "Is it a product that will truly satisfy our customers?
Our mission is to deepen the world view and uniqueness of "hina", to develop more innovative products, and to introduce them to the world.